2.125 Building a Data-Driven Culture for Sustainable Business Growth - with Matthew Forzan

As business owners, we often talk about scaling — but how do you grow sustainably without burning out your team or losing sight of what matters most? In this episode, Karen Kirton is joined by Matthew Forzan, Managing Director of Yoghurt Digital, a Sydney-based agency specialising in SEO, CRO, and data-led UX. With over 20 years in the industry, Matthew shares how his team uses data not only to drive client results, but also to make smarter internal decisions that support growth, culture, and retention. We cover: How to introduce a data-driven mindset into your business without drowning in numbers The “big rocks” approach to prioritising work and aligning your team with company goals Balancing flexibility and collaboration in a hybrid workplace Practical ways to retain great people in a competitive industry Lessons learned (and surprises) from leading a high-performing team Whether you’re running an agency, leading a small business, or just starting to scale, this conversation is packed with insights you can apply right away. 📌 Connect with Matthew: Website – Yoghurt Digital LinkedIn – Matthew Forzan Make sure to subscribe to stay updated with new releases every Monday!  Visit https://www.amplifyhr.com.au/ for more insights and resources. Send us Fan MailGet our free eBook packed with practical strategies to attract, engage, and retain top talent. Perfect for business owners and leaders focused on building a thriving team. Download it at amplifyhr.com.au/downloadable/find-grow-keep