2 - 21: Marketing Your Business Part 1

So what exactly is marketing?  In this first of a two-part series, The Dempseys delve into marketing versus selling and focus on new start-up businesses.From events, flyers, going door to door and sending pretzel trays, all the way to run on multiple social media channels, Jack, Staci & Jennifer share what’s worked for them and what doesn’t.One important thread throughout the discussion is the importance of metrics as well as discovering what works best for you and your business - at each stage of your business.The Nugget Alerts abound: - there is a difference between marketing and selling-  you must be creative-  cast a wide net- define your ideal client- evaluate, evaluate, evaluate- if you aren’t on social media you aren’t in business - messages must be current and relevant- data is king- not being “good” at technology is not an excuse - you have to be able to be googledEmail is at:  [email protected] sure to like and follow our new Facebook page. Dempsey, Weiss & Associates on YouTube Jennifer Faith Dempsey has been in the beauty industry for over 10 years. The last 3 1/2 years she has owned J.Faith Hair Studio. She brings her experience on how she balances entrepreneurship and motherhood. Staci Joy Dempsey is an insurance agent, a mom and a busy non-profit volunteer. She truly understands what it means to be an entrepreneur.  Staci serves as the podcast's host. Jack Dempsey is the dad who heads up this busy family. Dempsey, Weiss & AssociatesMeeting the insurance and financial needs of business owners & individuals in NJ & PA since 1989.Flying High Agility & Dog TrainingHelping people & their pets since 2003. We come to you!J. Faith Hair StudioLocated in south NJ, J Faith Hair Studio is the place to go to become the best version of yourself.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Email us at: [email protected] Please download our Best of Nuggets eBook here. Like and follow us on FacebookJennifer Faith Dempsey has been in the beauty industry for over 10 years. For the last 5m years, she has owned J. Faith Hair Studio. She brings her experience on how she balances entrepreneurship and motherhood. Check out Jen’s blog.Staci Joy Dempsey is an insurance agent, a mom, and a busy non-profit volunteer. She truly understands what it means to be an entrepreneur. Staci serves as the podcast's host.Jack Dempsey is the dad who heads up this busy family. He is a founding partner in Dempsey, Weiss & Associates, an Elmer, NJ-based insurance and investment firm that began more than 30 years ago.