2-28-23 – Put YouTube Ads in Your Marketing Toolbox

FEATUREYouTube ads can accelerate the process of building up your audience on the platform, and give your brand more exposure.One of the great things about YouTube advertising is that you can target viewers based on the keywords they are searching for on YouTube, but also on Google (which owns YouTube).There are numerous other ways to refine your target audience, to get very specific.Among video ads, there are three main types.  First, skippable in-stream ads are those you can pass over after you’ve watched them for five seconds.Non-skippable in-stream ads are shorter.  Their maximum length is 15 seconds.Bumper ads are like non-skippable in-stream ads, but only last six seconds.According to Influencer Marketing Hub, YouTube ads have an average cost-per-view of $0.01 – $0.03.https://influencermarketinghub.com/how-much-do-youtube-ads-cost/----------NEWS ROUNDUP1The Personal Consumption Expenditures price index was up in January to 5.4% from a year earlier.https://www.reuters.com/markets/rates-bonds/fed-seen-raising-rates-three-more-times-after-strong-inflation-reading-2023-02-24/Recent figures show that worker claims for unemployment benefits dipped last week, there was an increase in January in retail sales, and 4Q GDP rose by 2.7%.https://www.wsj.com/articles/economy-showing-strength-in-early-2023-after-last-quarters-gdp-gain-revised-modestly-lower-5b068ade2Republicans in the US House are launching an oversight effort of numerous federal agencies in an attempt to determine how their regulation-making is impacting small businesses.https://www.politico.com/news/2023/02/23/house-gop-presses-agencies-on-small-business-rules-00084049https://williams.house.gov/media-center/press-releases/rep-williams-leads-small-business-committee-oversight-biden3A lack of financing or investors was the top reason that startups failed in 2022, according to a new study.https://www.skynova.com/blog/top-reasons-startups-fail4Amazon is expanding its educational offerings to small businesses through the Amazon’s Small Business Academy.https://www.aboutamazon.com/news/small-business/meet-the-new-amazon-small-business-academy-an-expanded-suite-of-free-resources-for-entrepreneurs----------This podcast is sponsored by SBS Accounting & Advisors.  Use the promo code FLASH and get 20% off your set up fee!  https://sbsaccountants.com/. ----------I would love to hear from you!  Please email me at [email protected]. ----------Email me at [email protected] give me feedback on the podcast.Show web site:  www.smallbizflash.com