2.3 Billion Tyres: Is ENSO the Tesla of the Tyre Industry?| Fully Charged Show Podcast

In this episode of the Fully Charged Show Podcast, Robert explores the world of tyres with Gunnlaugur Erlendsson, CEO and Founder of ENSO. With billions of tyres in use globally, most made from fossil-fuel-derived synthetic rubber, the environmental impact is staggering. Tyre wear releases six million tonnes of microscopic particles annually—accounting for 28% of primary microplastics in our oceans—and contributes more to air pollution than vehicle tailpipes. ENSO is taking on this challenge with innovative, low cost, durable, high-efficiency tyres specifically designed for electric vehicles (EVs). These advanced tyres produce 35% less pollution and can also extend EV range, setting a new standard for sustainability in the automotive industry. Enjoy!  @fullychargedshow   @EverythingElectricShow     This podcast was brought to you by OVO's Charge Anywhere. Power your next journey with peace of mind by downloading the OVO Charge app today: https://bit.ly/charge_anywhere   00:00 Introduction  03:47 Advert - OVO Charge Anywhere  04:30 ENSO, tackling air pollution  06:51 What is a tyre made of?  11:16 Demise of the tram?!  12:46 Recycled by burning...  19:20 Circular economy for tyres  21:38 one company, 250 million tyres  23:50 What makes an ENSO tyre?  35:00 Not front of mind...  38:40 A tyre tells you how you drive..  46:11 EVs are heavier though aren't they?  51:12 No incentive to change?  53:15 More profitable than iPhones  54:40 Scaling  1:00:30 Concluding thoughts     Why not come and join us at our next Everything Electric expo: https://everythingelectric.show   Support our StopBurningStuff campaign: https://www.patreon.com/STOPBurningStuff   Become a Fully Charged SHOW Patreon: https://www.patreon.com/fullychargedshow   Become a YouTube member: use JOIN button above   Buy the Fully Charged Guide to Electric Vehicles & Clean Energy : https://buff.ly/2GybGt0   Subscribe for episode alerts and the Fully Charged newsletter: https://fullycharged.show/zap-sign-up/   Visit: https://FullyCharged.Show   Find us on Twitter: https://twitter.com/fullychargedshw   Follow us on Instagram: https://instagram.com/fullychargedshow   To partner, exhibit or sponsor at our award-winning expos email: [email protected]    Everything Electric (UK) SOUTH - Farnborough International - 11th, 12th & 13th October 2024 Everything Electric AUSTRALIA - Sydney Showground - 7th, 8th & 9th March 2025  Everything Electric (UK) LONDON - ExCel - 16th, 17th & 18th April 2025 Everything Electric EUROPE, USA & (UK) NORTH - dates for 2025, 2026 & 2027 to be confirmed