2.4 Bringing Your Author Brand to Life through Colors

Colors! Who knew that colors had so much power in the development of your brand. Colors elicit emotion, evoke a memory, create a feeling, set the tone of anything ... including an author brand! When you work with your graphic designer (or us at the emPower PR Group), always keep in mind that your brand should be something that screams you ... but something that invites your target audience to connect with, too. This episode of The emPowered Author Podcast goes into the depths of how colors ca...