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EPISODE · Sep 14, 2021 · 32 MIN

2.5 Using Your Brand on Your Marketing Materials

from The emPowered Author: A Marketing Podcast for Nonfiction Authors

A brand is only as good as it is used. I’ve seen beautiful brands be underutilized and I’ve seen pretty horrific brands been used wayyyyy too much! Your goal is to spend your energy creating the brand that speaks you – your goals, your vision, your mission, your offerings to those who need you, want you and will invest in you – and then allow the brand to work for you. Put the brand to use in meaningful and empowering ways. You know my philosophy – I don’t believe in movement without strategy...

What this episode covers

A brand is only as good as it is used. I’ve seen beautiful brands be underutilized and I’ve seen pretty horrific brands been used wayyyyy too much! Your goal is to spend your energy creating the brand that speaks you – your goals, your vision, your mission, your offerings to those who need you, want you and will invest in you – and then allow the brand to work for you. Put the brand to use in meaningful and empowering ways. You know my philosophy – I don’t believe in movement without strategy...

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2.5 Using Your Brand on Your Marketing Materials

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Frequently Asked Questions

How long is this episode of The emPowered Author: A Marketing Podcast for Nonfiction Authors?

This episode is 32 minutes long.

When was this The emPowered Author: A Marketing Podcast for Nonfiction Authors episode published?

This episode was published on September 14, 2021.

What is this episode about?

A brand is only as good as it is used. I’ve seen beautiful brands be underutilized and I’ve seen pretty horrific brands been used wayyyyy too much! Your goal is to spend your energy creating the brand that speaks you – your goals, your vision, your...

Can I download this The emPowered Author: A Marketing Podcast for Nonfiction Authors episode?

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