2.53 How to Find Great People This Year

In this episode, Karen Kirton interviews Jane Tui, Director of Outsource to Us, to discuss how marketing and branding play a crucial role in recruiting top talent. With 90% of CEOs expecting staff shortages and unemployment rates at historic lows, businesses need to stand out and be attractive to potential employees—not just customers.In today’s episode, you will learn about:Why recruitment is more of a marketing exercise than an HR oneCandidates are no longer just applying for jobs—they’re researching potential employers.Businesses that effectively tell their brand story attract both customers and high-quality employees.The importance of social media and online presenceHaving a LinkedIn profile is essential, especially for founders and business owners, as candidates check profiles before applying.Social media reluctance can be overcome by outsourcing or having a marketing team manage your presence.Practical steps to improve employer brandingInvest in a company culture video (if budget allows) to showcase what it’s like to work in your business.Optimize your website so it can be found by potential employees searching for career opportunities.Post engaging content on social media about your workplace culture, team achievements, and company events.Leverage LinkedIn for recruitment—candidates will check your company page after seeing job ads.Encourage employees to update their LinkedIn profiles with a consistent company header and description.Promote your business on job boards and university career sites to reach new talent.Use email marketing to share job openings—it's an easy way for people to forward opportunities to their networks.Industry trends and the future of recruitmentMore than 60% of projected employment growth to 2026 will come from four industries: Healthcare & Social AssistanceAccommodation & Food ServicesProfessional, Scientific & Technical ServicesEducation & Training9 in 10 new jobs will require post-school education, reinforcing the need for businesses to upskill and retain staff.By applying these marketing techniques, businesses can differentiate themselves in a highly competitive job market and attract top talent without relying solely on salary incentives.Make sure to subscribe to stay updated with new releases every second Monday!Are you expecting staff shortages this year? We’d love your feedback on this series, just head on over to Amplify HR or connect with Karen on LinkedIn.Send us Fan MailDownload our free guide, “Getting Stuff Done Through Your People,” giving you the tools to build a culture where people take ownership, goals get achieved, and results follow.https://www.amplifyhr.com.au/downloadable/getting-stuff-done-through-your-people/