2.7 Greenhouses & Guts feat. Joe Swartz part 2

Joe Swartz is a 4th generation farmer who started using hydroponics back in its early days—the 1980s—to help keep his family’s small farm open. Some thirty years later, it’s the longest-running hydroponic operation in the US northeast. Joe’s main job now is training new growers. In a hydro industry that’s full of hot new tools, Joe’s a great witness to how they’re still just tools. Running a good operation is still about making sure those tools serve the plants, and the humans on deck have all the training & support they need to use the tools properly.