2. A Música Como Estratégia de Marca (Eduardo Varela)

from Música em Sociedade · host Música Em Sociedade

O segundo episódio do podcast Música em Sociedade mergulha na utilização da música como estratégia de marca no varejo de moda, questionando os possíveis impactos das experiências sensoriais no comportamento de consumo, na construção de identidades e estilo de vida (lifestyle) pelo público.Foi convidado o diretor de marketing Eduardo Varela para ajudar a navegar nas complexidades de equilibrar as exigências comerciais tangíveis das empresas com a gestão do mundo intangível das emoções, abordando também os desafios da Inteligência Artificial na criação de conteúdo audiovisual.

Episode metadata supplied by the publisher feed · Published Feb 24, 2026

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2. A Música Como Estratégia de Marca (Eduardo Varela)

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This episode was published on February 24, 2026.

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