#2 Aller Media Sweden take on Data Analysis and Prebid Testing and Optimization

Aller Media is one of the Nordics’ largest media companies with more than 120 years of successful business. Over the last few years, Aller Media has gone through a transformation where digital, data, and understanding of Aller Medias´audiences is center and forefront. We caught up with Dick Wästberg, Head of Programmatic and Kaveh Emami, Head of Data and Analytics, both have been pivotal in this transformation work to speak more in-depth about first-party data and how to activate it, and how to optimize and test your prebid.js