2 Checklists for Creating the Ultimate LinkedIn Company Page | Ep. #246

Is it worth including a LinkedIn company page in your property marketing strategy?I will share benefits and tips to help you decide.LinkedIn Company Page IntroductionMany hospitality property owners and managers, (hotels, inns, resorts and bed & break

Episode 190 of the Hospitality Property School podcast, hosted by Gerry MacPherson, titled "2 Checklists for Creating the Ultimate LinkedIn Company Page | Ep. #246" was published on June 7, 2021 and runs 15 minutes.

June 7, 2021 ·15m · Hospitality Property School

Summary

Is it worth including a LinkedIn company page in your property marketing strategy?I will share benefits and tips to help you decide.LinkedIn Company Page IntroductionMany hospitality property owners and managers, (hotels, inns, resorts and bed & breakfast) I have spoken with, feel that LinkedIn is a platform they don’t need to be on due to the fact that LinkedIn is an online social network for business professionals and this may be the case for some properties.It's different than other social networking sites because it's designed specifically for professional networking.For example, finding a job, discovering sales leads, and connecting with potential business partners.So, why should you as a hospitality property owner/manager consider using LinkedIn as a social media platform?How about if you want to attract other businesses.For exampleBusiness travellersMeeting room rentalsCompany partiesSuppliersLooking for quality employeesJust to name a fewCheck out these stats…Total number of LinkedIn users: 766 millionTotal number of monthly active LinkedIn users: 310 millionPercentage of LinkedIn Monthly Active Users: 46.97%There are 346 million male users and 360 million female users on LinkedIn. 90 million LinkedIn users are senior-level influencers and 63 million are in decision-making positions.For a hospitality property wanting to grow through networking, referrals, and mentorship, it’s easy to see why LinkedIn is the place to be. Like other forms of Internet marketing, marketing your hospitality property on LinkedIn is inexpensive.How to Get StartedVisit the episode post at KeystoneHPD.com/LinkedInforBusiness-246 to find links to the following.Learn how LinkedIn works.Create a LinkedIn login, if you're not already a member.Create a great LinkedIn profile that focuses on your property and how it can help other members of LinkedIn.Create a company page for your property.You'll have the opportunity to do set up a business page as you complete the resume section of your LinkedIn profile. Your company page will be automatically linked to the resume in your profile.With these LinkedIn basics in place, you can get started on marketing yourself and your business to LinkedIn members.Continue watching or reading and I’ll explain the benefits of a LinkedIn company page...⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehpd.com/2-checklists-for-creating-the-ultimate-linkedin-company-page-ep-246Join the 6 Day Challenge Video SeriesFor a Limited Time SAVE $90.00https://keystonehpd.com/6-Day-ChallengeGet Your INNsider Tipshttps://keystonehpd.com/INNsider-TipsJoin one of your private groupshttps://keystonehpd.com/private-groupsSay hi on socialFacebook: https://www.facebook.com/KeystoneHDCTwitter: https://twitter.com/KeystoneHDCLinkedIn: https://www.linkedin.com/company/keystone-hospitality-development

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