#2. Christi Olson, Microsoft: Conversational AI

In this episode, our main topic is conversational AI. Paul and Christi discuss the prevalence of conversational AI in our everyday lives—from voice search to chatbots and how they affect consumer behavior. She also answers several questions she gets from her marketing peers:  When it comes to voice search, where are the answers pulled from? And how does that affect my brand’s ability to show up? What is the difference between voice search and digital assistants? How can marketers get started with conversational AI? And what role will it play for the future of marketing?