2. CRAFT BUTCHERY FIGHTS FOR OUR FOOD SYSTEM: Angela Wilson on sustainability, small business, and the future of food | The Trades Show Ep 002

In this episode of The Trades Show, host Briana Ottoboni visits Avedano’s, a beloved butcher shop in San Francisco, to sit down with Angela Wilson, butcher and small business owner, for a conversation on craft butchery and the future of our food system. Together, they explore Angela’s journey from restaurant kitchens and martial arts to running a neighborhood butcher shop rooted in sustainability and care.They discuss what it takes to run a small business in a changing city, the importance of sourcing from local farms, using every part of the animal, and why paying more and eating less might be the key to preserving our food systems. This episode offers a grounded, inspiring look into the rhythms of craft butchery, the challenges and rewards of small business ownership, and the deeper meaning behind connecting to the food we eat.The Trades Show is a show about modern craftwork—a conversation series with artisans and a return to what makes us human: the ability to create with our hands.🥩 Where to find Angela:Visit Avedano’s: https://www.avedanos.com/Follow on Instagram: @avedanosmeat🛠️ Where to find The Trades Show:Instagram: @tradesshowTikTok: @tradesshowSubstack (Trade Secrets): https://revivethetrades.substack.com/Website: https://www.thetradesshow.co/🎙️ Credits:Guest – Angela WilsonHost & Creator – Briana OttoboniProduction – Fractal Studio (https://www.fractalstudio.work/)Creative Direction, Filming, & Editing – Briana OttoboniOriginal Music – Federico Wanzo, Skane Music📺 In this episode:00:00 – Introduction01:12 – Meet Angela Wilson & Avedano’s03:45 – From restaurant kitchens to butchery07:10 – Starting a butcher shop from scratch10:19 – The realities of running a small business13:28 – Sourcing animals from local farms17:20 – Using every part of the animal20:33 – Sustainability and food systems24:00 – Employee wellbeing in small businesses27:15 – Pricing, inflation, and small business challenges30:01 – Craft butchery and mentorship33:12 – Advice for aspiring butchers34:45 – Why supporting small farms matters35:34 – Outro