EPISODE · Jun 2, 2025 · 17 MIN

2. Est-ce que ChatGPT est en train de siphonner le trafic SEO ?

from DigitalMarketing4Pros - Votre veille digitale (IA, SEO, GEO, Paid, Social Media, Growth Marketing, ...) · host Kévin Brun & Vincent Brossas

Est-ce que ChatGPT est en train de siphonner le trafic SEO ? C’est la question qu’on se pose cette semaine dans DigitalMarketing4Pros, le podcast qui décrypte l’actualité du marketing digital en moins de 15 minutes.Une étude très commentée d’Ahrefs montre l’impact massif des AI Overviews sur la visibilité organique : -34,5 % de clics… et un nouveau défi pour les pros du SEO.Dans le reste de l’actualité :Google active Project Mariner, un agent IA qui surveille vos contenus comme un auditeur SEO automatisé. (03:49)Les AI Overviews deviennent un nouveau format publicitaire pour les annonceurs SEA. (06:36)Performance Max continue d’évoluer : ciblage comportemental, signaux personnalisés, intégration vidéo… les e-commerçants ont de quoi optimiser. (09:41)Et sur LinkedIn, place à BrandLink, un programme inédit pour monétiser la vidéo B2B avec les créateurs pros. (11:56)On termine avec notre outil de la semaine : Claude 4, l’IA d’Anthropic, qui pourrait bien surpasser GPT-4 sur certains cas d’usage métiers. (13:59)Un épisode dense, ultra-actionnable, pour garder une longueur d’avance dans un écosystème en pleine mutation.🎧 Appuyez sur play, votre veille marketing commence maintenant.Pour ne plus rater aucune actu digitale stratégique, abonnez-vous à notre newsletter LEPTIDIGITAL : un condensé d’insights exclusifs envoyé chaque jeudi à 13h. Abonnez-vous iciHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

NOW PLAYING

2. Est-ce que ChatGPT est en train de siphonner le trafic SEO ?

0:00 17:19

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

Why Live and Evergreen Models Both Fall Short

Feb 4, 2026 ·18m

Similar Podcasts

MG Show MG Show The MG Show, hosted by Jeffrey Pedersen and Shannon Townsend, is a leading alternative media platform dedicated to uncovering the truth behind today’s most pressing political issues. Launched in 2019, the show has grown exponentially, offering unfiltered insights, comprehensive research, and real-time analysis. With a commitment to independent journalism and factual integrity, the MG Show empowers its audience with knowledge and encourages active participation in the political discourse. PodQuesting Dwight J Randolph- WolfShield Media PodQuesting: -By WolfShield Media and Dwight J RandolphJoin us on an exciting journey to master the world of fiction podcasting! At PodQuesting, we document our quest to improve and innovate, sharing valuable insights, strategies, and behind-the-scenes tips along the way. Whether you're an experienced podcaster or just starting your first show, our podcast is your go-to resource for everything podcasting.Discover practical advice, creative techniques, and lessons from our own experiences as we explore the ever-evolving podcasting landscape. Ready to level up your skills and embark on this adventure with us? Tune in and join the quest!Have questions or feedback? Reach out to us at [email protected] and visit our website:WolfShield.Media LIGHTS, CAMERA, SMILE! Creatives Club Media Lights, Camera, Smile, is a podcast for anyone with a dream to share something with the world, out of the overflow of themselves - be it their mind, their heart, their personalities, and much more. Each of us are alive in this moment in time, with an innate ability to have ideas and create various things to benefit both ourselves and the people around us for a reason, and here, you will find the encouragement, the inspiration, and the motivation to do just that. Hosted by Cicily, founder of Creatives Club, she dives into various topics surrounding creativity and business. Exploring entrepreneurship for creatives in a corporate reality, sharing tips and tricks in a media centered company, answering questions regarding what a creative actually is are just a few of the things discussed on this podcast. Be encouraged to create for yourself as Cicily gets vulnerable by pivoting the camera to herself for the first time.To submit questions for Cicily to answer, or have her address certain t Wild WinsDay Wild WinsDay Pump the hump with WILD WINSday 🐪💪: Your 3-minute weekly video boost for leadership, sales, marketing, and business breakthroughs to WIN the day!

Frequently Asked Questions

How long is this episode of DigitalMarketing4Pros - Votre veille digitale (IA, SEO, GEO, Paid, Social Media, Growth Marketing, ...)?

This episode is 17 minutes long.

When was this DigitalMarketing4Pros - Votre veille digitale (IA, SEO, GEO, Paid, Social Media, Growth Marketing, ...) episode published?

This episode was published on June 2, 2025.

What is this episode about?

Est-ce que ChatGPT est en train de siphonner le trafic SEO ? C’est la question qu’on se pose cette semaine dans DigitalMarketing4Pros, le podcast qui décrypte l’actualité du marketing digital en moins de 15 minutes.Une étude très commentée d’Ahrefs...

Can I download this DigitalMarketing4Pros - Votre veille digitale (IA, SEO, GEO, Paid, Social Media, Growth Marketing, ...) episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!