#2: From Beginner to Luxury Clients: How I Built My Event Business

In this episode of Pop-Up to Powerhouse, I share the real story behind building a thriving event business, from a single balloon garland to a sought-after luxury brand.What started as an experiment quickly turned into a booming opportunity… but not without mistakes, underpricing, and figuring things out the hard way.In this episode, I pull back the curtain on what it actually takes to grow in the event industry, and how to position yourself to attract higher-end clients.You’ll learn:How I accidentally discovered my niche (and why that matters)The biggest mistake beginners make when starting outWhat actually makes a “luxury” balloon installationHow underpricing is holding your business backThe strategy that helped me attract consistent, high-quality clients5 key lessons from 9 years in the industryIf you’re an event creative, balloon artist, or service-based entrepreneur trying to grow your brand and book better clients, this episode is your starting point.🎯 Coming next: Why You’re Stuck in Low-Paying Balloon Jobs (And How to Fix It)Links:Jamie Taylor on Instagram: ⁠⁠instagram.com/jamietaylorcreates/⁠⁠Charge Your Worth Free Guide: ⁠⁠thejamietaylor.com/freeguide⁠⁠Luxury Balloon Academy:⁠⁠ luxuryballoonacademy.com⁠⁠Subscribe, review and follow the podcast on your favourite platforms⁠⁠Youtube⁠⁠ - ⁠⁠Spotify⁠⁠ - ⁠⁠Apple