#2: GTM AI Podcast: Peter Ostrow from Forrester on Revolutionizing Revenue Enablement with AI - Skills, Tools, and Human Touch

Peter and I delve into the impact of AI on revenue enablement and go-to-market organizations. He discusses the need for skills adaptation, the importance of enabling sellers to do their jobs more effectively, and the potential changes in the role of enablement.  We also talked about the proper deployment and governance of AI tools, the significance of data-driven decision-making, and the enduring need for human skills in building and maintaining relationships. Overall, our conversation highlights the opportunities and challenges presented by AI in the enablement space. 5 Main key points: - Skills adaptation and changes in enablement and sales - Enabling sellers to perform better with the help of AI - Proper deployment and governance of AI tools - Importance of data-driven decision-making in enablement - The enduring need for human skills and relationships in the AI era   www.gtmaiacademy.com Peter's Linkedin: https://www.linkedin.com/in/ostrowpeter Forrester: https://www.forrester.com/bold