#2 - How 7 Generations are Shaping Demand – and What that Means for Brands and Retailers

Sally Lyons Wyatt, Circana’s Global EVP & Chief Advisor, Consumer Goods & Foodservice Insights, joins the podcast to explore the fascinating dynamics of today’s unprecedented multigenerational marketplace. Building on CEO Stuart Aitken’s recent emphasis on the importance of life stages in the modern market, Sally dives into key trends and actionable insights for brands looking to connect with their customers. In this episode, she unpacks: How an unprecedented seven generations are making this market the most demographically diverse Why brands must adopt multi-layered approaches that respect generational diversity Opportunities for innovation to meet the needs of younger consumers who are spending more on food and beverages The emergence of AI as a co-creator that accelerates innovation, optimizes formulations, and personalizes consumer experiences Stay tuned for regular episodes packed with insights to keep you informed, inspired, and ready to shape the future with confidence.