#2 It's not a doughnut, it's a philosophy

Making a doughnut isn't just about following a recipe; baking a delicious pastry requires a bit of philosophy, too. Learn all about it on this episode of Retail Gets Real: NRF's Bill Thorne and Jessica Hibbard discuss entrepreneurship and geek out about food with Greg Menna, co-founder and CEO of District Doughnut in Washington, D.C. Greg shares what he's learned from launching his company.   With a strong focus on quality, Greg and his business partners have created a growing brand seeking to reinvent a beloved treat. From starting the business to refining the menu and opening new locations, Greg talks about the power of passion, craftsmanship and community. We also find out where Greg turns for advice — and why he sometimes ignores it.