#2 Jess Papp – The Brand Story of One of the World's First Legal Psilocybin Product Companies

In this episode, my guest is Jess Papp, head of marketing of SERO. She is a diverse marketer from Toronto with over 9 years of experience. Her knowledge and experience stem from a diverse advertising background where she’s worked with a number of clients ranging from smaller start-ups to Fortune 500 companies. Jess played a pivotal role in developing and building the brand identity of what Sero is today. Jess talks about the journey behind the inception of a pioneering psychedelic mushroom startup. Learn what drove a passionate group to enter the industry, driven by a deep belief in the healing power of psychedelics and plant-based medicines. Hear firsthand about the initial hurdles faced in bootstrapping the company and the ongoing challenges of operating in a regulated environment. We also touch on the intricacies of crafting a distinctive branding strategy and designing packaging that reflects the essence of the brand and product. _ For more information and additional resources, please visit ⁠www.psychedelics.design⁠ Contribute and fill out the ⁠research survey⁠ aimed at investigating how psychedelic substances affect the design process in context with psychedelic-induced nature-relatedness. _ Sero Sero is a Canadian-founded company that sells psilocybin microdosing and macrodosing formulas. Sero believes in advocating for the social and cultural acceptance of psychedelics, but also for legal and medical legitimacy. https://heysero.co/⁠ _ Hotpot Hotpot Variety is a crochet brand that combines a love of vibrant colours with versatile patterns, creating designs for the eccentric in all of us. Every piece is designed in Canada and carefully hand-crafted with sustainability and slow fashion in mind. ⁠https://hotpotvariety.com