#2 Julia Fabig – Vom Mut, den Wandel zu gestalten

In dieser zweiten Folge tauchen Olli und Martin gemeinsam mit Julia Farbig tief in die digitale Transformation der OBI Group. Julia ist dort Vice President Brand & Communications und teilt im Gespräch ihre Erfolgsstrategien aus der umfassenden Digitalisierung des Baumarkt-Konzerns. Sie beleuchtet die komplexen Herausforderungen und innovativen Strategien, die notwendig sind, um eine traditionelle Organisation in die digitale Ära zu führen. Die Folge beleuchtet, warum der richtige Zeitpunkt für Wandel nie und gleichzeitig immer ist, die zentrale Rolle der Kommunikation in Veränderungsprozessen und weshalb manchmal ein langsamerer Ansatz der effektivste sein kann. Zum Abschluss präsentiert Julia ihre Top-7-Learnings aus ihrer jahrelangen Erfahrung.Links:DLF Hörsaal – Kann Digitalisierung in Deutschland überhaupt gelingen? (Apple Podcasts, Spotify)Rebecca Solnit: Slow Change Can Be Radical ChangeJulia auf LinkedInOliver auf LinkedInMartin auf LinkedIn Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

In dieser zweiten Folge tauchen Olli und Martin gemeinsam mit Julia Farbig tief in die digitale Transformation der OBI Group. Julia ist dort Vice President Brand & Communications und teilt im Gespräch ihre Erfolgsstrategien aus der umfassenden Digitalisierung des Baumarkt-Konzerns. Sie beleuchtet die komplexen Herausforderungen und innovativen Strategien, die notwendig sind, um eine traditionelle Organisation in die digitale Ära zu führen. Die Folge beleuchtet, warum der richtige Zeitpunkt für Wandel nie und gleichzeitig immer ist, die zentrale Rolle der Kommunikation in Veränderungsprozessen und weshalb manchmal ein langsamerer Ansatz der effektivste sein kann. Zum Abschluss präsentiert Julia ihre Top-7-Learnings aus ihrer jahrelangen Erfahrung.Links:DLF Hörsaal – Kann Digitalisierung in Deutschland überhaupt gelingen? (Apple Podcasts, Spotify)Rebecca Solnit: Slow Change Can Be Radical ChangeJulia auf LinkedInOliver auf LinkedInMartin auf LinkedIn Hosted on Acast. See acast.com/privacy for more information.

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