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#2 Marketing Analytics, Big Data, and Product Brand Management

EPISODE · Apr 19, 2019 · 20 MIN

#2 Marketing Analytics, Big Data, and Product Brand Management

from Smeal Lifelong Learning Podcast · host Smeal College of Business

Dr. Andrew Petersen, Associate Professor of Marketing, shares his thoughts on the future of the marketing field and best practices in business and industry driven by data analytics. This podcast includes discussion of Smeal's new online Marketing Analytics Graduate Certificate.“Most firms say in marketing that the translator function of analytics between data science and marketing implementation is one of the biggest gaps in careers in terms of being able to find people to fill those positions in organizations.” —Dr. Andrew Petersen

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#2 Marketing Analytics, Big Data, and Product Brand Management

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