2. Metric soup: marketing benchmarks, budgets, and KPIs

Check us out on YouTube https://youtube.com/@CoworkingMarketing Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️ https://coworking.marketing/resources --------------------------------------------------------------------------------------------------------------------------- Connect with Kevin Website: https://everspaces.com LinkedIn: https://www.linkedin.com/in/whelankevin/ Connect with Taylor Website: https://www.talemaker.ca LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/ --------------------------------------------------------------------------------------------------------------------------- In this episode, we’re diving into the ten KPIs that matter for coworking spaces—not just the ones that make your dashboard look good, but the ones that help you figure out if your marketing’s doing what it’s supposed to: driving revenue. Here’s what we cover: Weighted cost per new member Weighted cost per lead Weighted cost per tour Marketing budget Lead-to-close ratio Website conversion rate Churn (and what it tells you about retention + ops) Lifetime value Marketing expenses vs new MRR Channel performance across ads, SEO, email, and social More importantly, we tell you what these metrics actually mean for your coworking space. We also get into the nitty-gritty of how to set and calculate KPIs, what good benchmarks look like, and how to track them over time (spoiler: it’s a spreadsheet, not a fancy tool). Plus, we talk about: Why some marketing impact is real but impossible to measure The soup analogy you didn’t ask for but will remember Mark Wahlberg, Pilates, and Taylor’s fear of earthquakes If you’ve ever wondered whether your marketing is working—or just want a better way to measure it—this is the one to listen to. --------------------------------------------------------------------------------------------------------------------------- About 2 Marketers and a Coworking Podcast Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 🔔 Hit subscribe to make sure you don't miss an episode.