2. Metric soup: marketing benchmarks, budgets, and KPIs

Check us out on YouTubehttps://youtube.com/@CoworkingMarketingDownload all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️https://coworking.marketing/resources---------------------------------------------------------------------------------------------------------------------------Connect with KevinWebsite: https://everspaces.comLinkedIn: https://www.linkedin.com/in/whelankevin/Connect with TaylorWebsite: https://www.talemaker.caLinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/---------------------------------------------------------------------------------------------------------------------------In this episode, we’re diving into the ten KPIs that matter for coworking spaces—not just the ones that make your dashboard look good, but the ones that help you figure out if your marketing’s doing what it’s supposed to: driving revenue.Here’s what we cover:Weighted cost per new memberWeighted cost per leadWeighted cost per tourMarketing budget Lead-to-close ratioWebsite conversion rateChurn (and what it tells you about retention + ops)Lifetime value Marketing expenses vs new MRRChannel performance across ads, SEO, email, and socialMore importantly, we tell you what these metrics actually mean for your coworking space.We also get into the nitty-gritty of how to set and calculate KPIs, what good benchmarks look like, and how to track them over time (spoiler: it’s a spreadsheet, not a fancy tool).Plus, we talk about:Why some marketing impact is real but impossible to measureThe soup analogy you didn’t ask for but will rememberMark Wahlberg, Pilates, and Taylor’s fear of earthquakesIf you’ve ever wondered whether your marketing is working—or just want a better way to measure it—this is the one to listen to.---------------------------------------------------------------------------------------------------------------------------About 2 Marketers and a Coworking PodcastHosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 🔔 Hit subscribe to make sure you don't miss an episode.