2. Mistake 1: Assuming people would listen and want to hire us

Hi this is Annemarie and welcome to another #ListenerIntoLead tip.  This is tip #2, which are the mistakes I made and wish I had avoided 13 years ago when I started my very first podcast.   As businesses we know it can take multiple touchpoints for people to get to 'know, like, and trust' you.  And, there’s a difference between your audience building 'know, like and trust' with you as a podcast host versus listening to you and building ‘know, like, and trust’ through the lens of ‘do I want to work with this person?’  In fact, I would say that a majority of your audience is not really looking to buy, but rather to learn, to be inspired, and/or to find and answer to a solution. They’re not really in buying mode.  But there are some subtle things you can do...  I share more in today’s tip.  Additional Resources:  Profitable & Purposeful Podcasting Masterclass for Coaches and Consultants Post a review and share it!   If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more!  You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms:  Company website  Instagram  Facebook  Join our Community of Change Makers  Twitter  Linkedin  To staying ambitious, Annemarie  Learn more about your ad choices. Visit megaphone.fm/adchoices