#2: Personalization: Zero to scale with Sudhir Rao

Hey There! Welcome to Growth Caffeine by Pixis. On this podcast, we simplify the role of Artificial Intelligence in Marketing and interview guests that share tangible takeaways of how to implement AI successfully. To do this, we speak to some of the world's foremost marketing experts. On today's episode, we were lucky to be joined by Sudhir Rao. A serial entrepreneur, an angel investor and most recently, the Managing Partner at Celesta Capital - A Venture Capital Firm that invests in disruptive technologies. With over 40 years of experience, it's fair to say Sudhir Rao has been there and done that. In this episode, we discussed how companies can leverage AI to scale their marketing strategies. Sudhir explains How companies need to find their "Gap" before doing anything - Some call this Product Market Fit, he eloquently explains the importance of this and how to do it. Sudhir also shares the role of artificial intelligence in Marketing and gives us a broad view of how companies should think about AI when scaling. He also gives us a deep dive in how to identify where to deploy your AI and what data to consider when building algorithms. Also, most of his AI and marketing advice is also really great life advice. Tune into to find out what I'm talking about. Make sure to subscribe to stay updated when we release new episodes! ____   Make sure to subscribe to stay updated when we release new episodes! Pixis is a AI-led marketing cloud headquartered in San Francisco. With a robust portfolio of products, Pixis enables brands to perfect their end-to-end marketing efforts using Artificial Intelligence. Learn more about Pixis and our products here