From the Archive: # 2 Profit Is Not Cash: The Most Dangerous Assumption in Business

Note: This podcast was posted before the current BusinessWiser Series. For a clearer, structured breakdown of how cash flow issues develop across a business, start here: 👉 #1 Most SMBs Don’t Have a Cash Flow Problem — They Have a Decision Problem    Many profitable businesses experience cash strain. In this episode, Robert explains the structural difference between accounting profit and liquidity timing—and why confusing the two creates instability. Understanding this distinction changes how you interpret performance.