#2 Reclaiming Abandonment Cart Revenue, Adam Robinson, CEO of Retention.com

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Adam RobinsonHype man & Announcer: John PotitoAdam is the CEO of Retention.com. What is Email-Based Retargeting?How to spruce up your Email Marketing Game?Timestamp:00:00 Introduction and Welcoming Adam Robinson as Guest01:10 Adam Robinson's Background and Journey in Business03:22 Challenges of Competing in a Mature Market04:20 Developing a Differentiating Feature for Email App06:21 Impact of Changes in Facebook's Tracking System07:14 Difficulty in Understanding Tag Management Solutions08:30 Target Market for New Product and Challenges09:32 Performance of Email List and Major Customers10:43 Importance of Efficiency and ROI in Business11:59 Balancing Value and Pricing in Business12:24 Lessons Learned and Reflections on Growth15:14 Changes in Sales Department and Hiring Process