2. Selling To And Through Partners with Bryan Williams (Hockey Stick Advisory)

Welcome to the second episode of B2B Tech Marketing Talks, presented by Filament. The theme of this second episode is Selling To And Through Partners. Joining our host Jeremy Balius to discuss all things partner sales is Bryan Williams, Founder of Hockey Stick Advisory and the Co-Head of APAC for Partner Leaders. Bryan works with ambitious Tech Founders, C-Suites and Partner Leaders to develop and deploy effective partner-led growth motions, as well as establish partnership ecosystems to enable revenue growth through network effects. Prior to Hockey Stick Advisory, Bryan was the Director of Partnerships, Ecosystems, and Apps at accounting software Xero, where he was responsible for the growth of ecosystem partnerships in Australia and New Zealand. With such significant experience, Bryan brings a wealth of expertise and valuable insights for anyone building partner programs or looking to expand on their partner networks, as well as for partner marketers who are selling to and through partners. Enjoy the conversation! Connect with Bryan Williams on LinkedIn. Discover Hockey Stick Advisory and Partner Leaders. __________ B2B Tech Marketing Talks is a podcast bringing you insightful conversations with leading marketing and channel leaders about B2B tech marketing. Our goal is to provide you with valuable insights, fresh perspectives and practical advice from experienced marketing leaders who have successfully navigated the challenges you face daily as a B2B tech marketer. For more about Filament, visit our B2B tech marketing agency and discover our digital marketing services.  Follow Filament on LinkedIn.   Connect with Jeremy Balius.