EPISODE · May 14, 2026 · 9 MIN
2: Specific is Scalable
from Custom Tailored Marketing · host Drew DeFir
Broad messaging seems inviting. But what if the opposite is true? In this episode, Drew explores the pitfalls of vague language and the benefits of sticking to a tight niche. And as you’ll hear from Drew’s own upward trajectory, the proof is in the pudding. Drew also offers listeners a niche test and a practical framework for refining your positioning.Connect with Drew and Luna Marketing Studio on Instagram!Visit Luna’s website.
What this episode covers
Broad messaging seems inviting. But what if the opposite is true? In this episode, Drew explores the pitfalls of vague language and the benefits of sticking to a tight niche. And as you’ll hear from Drew’s own upward trajectory, the proof is in the pudding. Drew also offers listeners a niche test and a practical framework for refining your positioning.Connect with Drew and Luna Marketing Studio on Instagram!Visit Luna’s website.
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2: Specific is Scalable
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