2 - The Art & Heart of Entrepreneurship: Inside Anastasia Design Group

Send us Fan MailTucked inside one of St. Augustine’s most respected creative spaces, Anastasia Design Group has become a reflection of artistry, resilience, and decades of entrepreneurial grit. Valerie and Natalie share the realities of building a successful interior design business from the ground up — navigating creativity, construction, cash flow, partnerships, motherhood, and the emotional weight that often comes with entrepreneurship. Their conversation explores the beauty of designing homes that truly reflect the people living in them, the importance of intuition and authenticity in business, and the lessons learned through years of trusting themselves, adapting through uncertainty, and creating a life rooted in both freedom and purpose.Connect with Founding Sponsor Anastasia Design Group:  www.anastasiadesigngroup.com and find them on social media: IG @AnastasiaDesignGroup and on FB @AnastasiaDesignGroupChapters00:00 – The Story Behind Anastasia Design Group 01:42 – Starting a Design Career Through a Cold Call 05:06 – The Reality of Running a Creative Business 07:55 – Navigating Entrepreneurship, Risk & Uncertainty 10:39 – Authenticity, Integrity & Designing Without Ego 14:23 – Discovering a Client’s True Style 18:04 – Freedom vs. Responsibility as a Business Owner 20:06 – Delegation, Teamwork & Letting Go of Control 25:17 – Inside Furniture Market & Industry Trends 29:31 – Multiple Income Streams & Financial Survival 42:00 – Evolving From Mentor & Assistant to Creative Partners 51:57 – Entrepreneurship, Self-Awareness & Building a Creative LifeConnect with Host Leandra Sweet: @TheSoulLedSessions