2. The Power and Value of Differentiation w/ Tim Caito

Why is different more impactful than better?  On this episode, I am thrilled to have Tim Caito join the program. Tim and I break down the importance and value of understanding your company’s value drivers and why it is critical that the entire organization and not just your sales team is aligned around them.   Tim is a Senior Partner at ForceManagement and responsible for their Customer Strategy and Success Center of Excellence.  This center provides Force Management customers guidance on how to align their sales effectiveness strategies with their overall growth strategies, creating a success roadmap for achieving sustained sales productivity. Tim Caito combines more than 30 years of sales, management, professional development and business consulting experience to help selling and buying organizations, challenged by dramatic shifts in market conditions, win better deals and improve critical seller-buyer relationships. Tim holds a Bachelor of Science Degree in Psychology from Bowling Green State University. Tim’s Contact Information: LinkedIn Website