2: Top Tourism Mistakes Part 2

What this episode covers

The second top mistake is that business owners think that by directing more traffic to a site this will increase sales. Simply not the case. Getting traffic to your site is easy. Turning a looker into a booker is much harder. Are you targeting the right people or demographic? Does your website follow the 3 click rule with an easy booking process? Does your website copy inspire, excite and entice? Do you use video to show the experience a customer can become part of and draw on their emotions? Do not pay for any paid advertising to drive traffic until you can say yes to all of these.

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