2: Weights and Measures

In our second episode of Cross Tabs, Paul Soldera and Farrah Bostic answer listener questions about how questions are formed, why scales work (or don't work) the way they do, what weighting is, why you would want to "oversample" or use quotas in your sample, and what kinds of differences emerge when you're talking to people on the phone, answering a survey online, or letting someone in to check out what's under your sink. Don't forget to hit subscribe in whatever app this is! Here are all the ways to keep in touch: Subscribe to our newsletter on our website, CrossTabsPodcast.com Follow Farrah on instagram and threads at @farrahbostic Or follow Farrah for updates on LinkedIn: https://www.linkedin.com/in/farrahbostic/ No punditry. No predictions. Just the polls and how to make sense of them.