#2 | What British Businesses Get Wrong About International Expansion

So, you want to scale your business internationally — but what does it really take to grow globally?In this episode, Hakeem sits down with Ian Jolly, Managing Director of Wheelwash, a UK-based manufacturing business operating worldwide. Ian shares candid insights into what British businesses often misunderstand about international markets, how to position for value over price, and why the UK’s Department for Business and Trade (DIT) is an underused asset.Discover the overlooked fundamentals of successful internationalisationLearn why cultural perception can make or break your export strategyGain clarity on how to work with — not around — government export support systemsHelping clinicians simplify their go-to-market strategy, so they can stop guessing, and turn their working prototypes into international MedTech businesses.Hit play now to learn what it really takes to grow a global business from the UK.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.