2. What to do when your dream clients can't afford you?

In this episode, I answer a listener question about effectively marketing one-on-one coaching services when they’re the right fit, but can’t afford to work with you.If you're a coach or service provider wondering how to sell high-ticket offers to an audience that hesitates due to pricing, this episode is for you. I share practical strategies to refine messaging, build trust, and position offers effectively—without pushing or discounting.What we cover:Is Price Really the Problem? – Understanding the difference between people who genuinely can’t afford your offer vs. those who don’t see the value yet.The Power of Trust-Building Messaging – How testimonials, case studies, and success stories can do the selling for you.Reducing Risk & Making It Easier to Say Yes – Using limited-time bonuses, flexible payment plans, and discovery calls to encourage conversions.Aligning Offers with the Customer Journey – Why timing and nurturing matter more than a hard sell and how to use small-ticket offers as stepping stones.How to Spot When Someone Is Ready to Buy – Identifying audience signals that show when they’re primed to invest in a one-on-one experience.View the episode transcript here.Where to from here?Grab the 2026 State of the Customer Report FREE right here.Generate 10 tailored-to-you survey questions FREE right here.Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here!Find out how you can get my strategic customer experience brain on your brand here.Check out my favourite CX tools and resources here.😍 Love the show?Hit subscribe or follow so you never miss a new episode.Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).Leave a positive review to help the show get found by more small business owners just like you. To leave a review:👉 Find What Would They Do? on Apple Podcasts👉 Scroll to ‘Ratings & Reviews’👉 Tap on the stars to rate the show before writing a reviewPost a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.