2 - Why a fintech CEO is sponsoring golf instead of Google ads, James Hickman on the brand strategy that actually works

from tell.talks · host Tell

We sat down with James Hickman, CEO of Finseta, to explore how sports sponsorship can drive brand recognition in unexpected ways. From golf to squash, James shares what works, what doesn’t, and how sponsorship can inspire both customers and teams.

Episode metadata supplied by the publisher feed · Published Sep 11, 2025

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2 - Why a fintech CEO is sponsoring golf instead of Google ads, James Hickman on the brand strategy that actually works

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