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2 - Why a fintech CEO is sponsoring golf instead of Google ads, James Hickman on the brand strategy that actually works episode artwork

EPISODE · Sep 11, 2025 · 10 MIN

2 - Why a fintech CEO is sponsoring golf instead of Google ads, James Hickman on the brand strategy that actually works

from tell.talks · host Tell

We sat down with James Hickman, CEO of Finseta, to explore how sports sponsorship can drive brand recognition in unexpected ways. From golf to squash, James shares what works, what doesn’t, and how sponsorship can inspire both customers and teams.

What this episode covers

We sat down with James Hickman, CEO of Finseta, to explore how sports sponsorship can drive brand recognition in unexpected ways. From golf to squash, James shares what works, what doesn’t, and how sponsorship can inspire both customers and teams.

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2 - Why a fintech CEO is sponsoring golf instead of Google ads, James Hickman on the brand strategy that actually works

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How long is this episode of tell.talks?

This episode is 10 minutes long.

When was this tell.talks episode published?

This episode was published on September 11, 2025.

What is this episode about?

We sat down with James Hickman, CEO of Finseta, to explore how sports sponsorship can drive brand recognition in unexpected ways. From golf to squash, James shares what works, what doesn’t, and how sponsorship can inspire both customers and teams.

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