#20 Attribution for SaaS Products + How to Win on Pinterest - David Christopher of Tailwind

David Christopher discusses his three stages of Attribution growth - and how it impacted Tailwind’s ability to sign up and convert new customers Here are the stages:  Stage One:  Build a monster spreadsheet  Troubles with last click and first click  Tracking leads, signups, upgrades and advocacy  Lack of buy in and internal adoption  Stage Two:  Get channel owners to buy in to attribution data  Upgrading to Weighted Multi Touch via LeadsRx Better data, more realistic, more accurate  Action items and Insights embraced by the team  Stage Three: How to use content attribution to correlate to upgrades  How to rewire the whole marketing engine  Branded ads and attribution  Customer lifetime value  Democratization of data  Along the way we cover how Tailwind helps you get the most out of your Pinterest advertising campaigns.