20. B2B Video Marketing with Daniel Borba (SparkPortal)

The theme of our 20th podcast episode is B2B Video Marketing Strategy. Joining our host Jeremy Balius to discuss all things video strategy for B2B is Daniel Borba from SparkPortal. Summary In this episode, Daniel Borba discusses the evolution of video marketing, emphasizing the growing demand for video content and the impact of platforms like LinkedIn and TikTok on B2B marketing strategies. He highlights the importance of short-form content, the need for a strategic mindset, and how businesses can leverage video to engage their audience effectively. Daniel also shares insights on production quality, the significance of context in video content, and the concept of video as a service to meet the increasing demand for video marketing. About Daniel Borba Daniel Borba is the Founder and CEO of SparkPortal, a company revolutionizing video marketing for SaaS and B2B businesses. By pioneering the innovative Video-as-a-Service (VaaS) model, Daniel provides SaaS marketers with a cost-effective, scalable solution to produce high-quality, strategically aligned video content. An immigrant entrepreneur with over a decade of experience in the video industry, Daniel is committed to helping companies leverage video as a growth driver, not just a marketing tactic. Connect with Daniel on LinkedIn   __________________ Go-to-Market Playmakers is where B2B Tech and SaaS founders, leaders, and industry playmakers share the strategies that drive real results. Join host Jeremy Balius for winning GTM strategies from the industry’s best. Each episode unpacks the moves, insights, and lessons from industry playmakers who’ve successfully navigated the complexities of taking products and services to market. Whether you’re scaling a SaaS company, refining your revenue strategy, or leading a GTM motion, this podcast delivers actionable insights, real-world experiences, and proven frameworks to accelerate your success. For more about Filament, visit our B2B tech marketing agency. Check out our Web Designs, our Website Maintenance and our Website Security Solutions.  Follow Filament on LinkedIn.   Connect with Jeremy Balius.