20. Behind the Likes: The Real Work of Influencer Marketing

As we wrap up Season 2 of the podcast, Erika shares her journey in the content creation space. Pour yourself a glass of wine as she answers common questions she gets about being an influencer, like starting out as a content creator with the Whiskey & Lace blog and learning how to show up authentically online. Erika gets real about the common misconceptions influencers face and how she sets boundaries when dealing with trolls and negative energy. This episode gives a candid look into the life of an influencer and the realities of maintaining a consistent online presence. --------------------------In this episode, we cover the following:Starting the Whiskey & Lace blogHow Erika shows up authentically onlineDid people like Erika's friends ever pass judgment or talk shit about her, as Santa Rosa is a pretty small town? How the landscape of being an influencer has changed over the yearsWhen did this go from a hobby to an actual money-maker?The top influencer misconceptionsHow she deals with trolls and hatersWould she do anything else if she could?Simple ways to help content creatorsAre there any mistruths about Erika that she wants to clear up? ----------------------------ResourcesEpisode 10: Friendship Breakups and Rebirth: The Story of Whiskey & LaceEpisode 03: All Things Interior Design with Chelsea Miller----------------------------Elevate your cannabis shopping experience at Flora Terra. Exclusively for Whiskies, you can grab a single CANN beverage with any purchase for just a penny AND an extra 10% off your entire purchase when you use the code WHISKEY. Terms and Conditions: 10% extra is valid in-store or online using code WHISKEY, penny CANN beverage is only available in-store during checkout and while supplies last. Must be over the age of 21 or 18 years old with a valid medical recommendation. Flora Terra is a licensed cannabis company: LIC-C12-0000185, LIC-C10-0001182, LIC-C10-0001240.----------------------------Soar to Cloud WINE when you join the Whiskey & Lace Wine Club. Escape wine fatigue and receive amazing wines delivered to your doorstep, incredible discounts, exciting experiences, and so much more. ----------------------------P.S. Hey, Whiskies! Did you know that there's Whiskey and Lace merch? From cozy crewnecks to hats, tumblers, and surprises coming in every season, there is something for everyone! Click here to buy your made-for-you merch.----------------------------Connect with Whiskey & Lace on Socials Instagram: @WhiskeyAndLaceTikTok: @WhiskeyAndLace Website: WhiskeyAndLaceBlog