20. Build a Brand That Makes Others Trust You: A Conversation with Abby Salameh

In today’s fast-changing wealth landscape, differentiation is survival. Abby Salameh, Chief Growth Officer at RFG Advisory, believes that every advisor has a story worth telling and that it has nothing to do with the services they offer. To build a brand that drives growth, advisors should align their personal story with the feeling they want to evoke in clients and prospects. With three decades in advisor marketing, Abby breaks down what most firms get wrong about branding (it’s not the logo), why intentional referrals still work, and how women and next-gen clients are reshaping the future of advice. You’ll walk away with clear guidance on how to tell a compelling story that cuts through the noise, builds trust, and turns your values into a scalable business.This episode is a must-listen for advisors looking to grow, transition, or future-proof their practice.Connect with us! Abby Salameh on LinkedInRFG AdvisoryMarla Sofer on LinkedInKnomee