20) Building the RIGHT social following and making £290K profit from Facebook Ads with Neil Shoney Maclean

Today, we are joined by Digital Marketing Consultant and Coach, Neil Shoney Maclean. We find out about Neil founding and growing Scotland's first ever Fitness Exhibition in 2013, growing it into a huge event and selling it on. Neil then shares how he went full time into the Digital Marketing Consultancy space with his first ever job resulting in £297,000 worth of sales from a £4,000 budget for Facebook ads. Facebook Ads is an area we discuss at length and Neil tells us about the Shoney 1-3-5 method which has a huge success rate for anyone paying for sponsored posts or stories. Growing a following is next on our agenda will Neil sharing his 3 approaches to organic growth of the right type of audience for your Instagram,  which is vital if you are actually wanting to sell a relevant product at some stage. Finally, we talk about how to grow and improve sales through word of mouth, testimonials and more as well as productivity tips for remote working. Connect with Neil: Insta - https://www.instagram.com/neilshoneymac/ LinkedIn - https://uk.linkedin.com/in/neilmacleanmarketing Connect with Colin: Insta - https://www.instagram.com/col.cambro/