#20 Chris Maffeo, On Trade Sales Strategist & Founder of Maffeo Drinks

This one's for the industry people!I first came across Chris on LinkedIn, where he posts short, GOLD pieces of advice almost every day for small brands looking to grow and scale sustainably in bars and restaurants, building on his decades-long experience of doing just that across Europe, from his native Italy to the Czech Republic, where he now lives. Over a Pilsner  Urquell or two we covered a bunch of topics, including: - Why a beer mentality can help sell spirits - Why decanters on TV only mean they couldn't find a liquor sponsor - How brands need to move from their historical consumption occasion to a new one via cocktails - Why your first job is to turn your brand proposition into a commercial proposition - Why its better to sell 3 bottles with a staff tasting as opposed to 10 cases without one - Why JRR Tolkien did occasionally phone it in. Chris has a great newsletter you can sign up for at his website below, his podcast is well worth a follow and so is he, especially on LinkedIn. Chris on LinkedIn: linkedin.com  Chris on Twitter: https://twitter.com/maffeodrinks Chris on Instagram: https://instagram.com/maffeodrinks?igshid=MzRlODBiNWFlZA==  Chris' website & newsletter Winning With Drinks: https://www.winningwithdrinks.com/ The Maffeo Drinks Podcast: https://podcasts.apple.com/it/podcast/the-maffeo-drinks-podcast/id1670614849?ref=winningwithdrinks.com(Get in touch with Duff!Podcast business enquiries:  [email protected] (PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is. They need to be able to hang. Oh, plus we don't edit, we won’t supply prepared or sample questions, nor listener or “reach” stats, either, and no, you can't sit in on the interview (or lurk on the Zoom.)  And our AI automatically deletes pitch emails that are clearly written using AI. Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: [email protected] on Instagram: https://www.instagram.com/philipsduff/ Philip on Facebook: Philip Duff Philip on X/Twitter: Philip Duff (@philipduff) / Twitter Philip on LinkedIn: linkedin.com Old Duff Genever on Instagram: Old Duff Genever (@oldduffgenever) • Instagram photos and videos Old Duff Genever on Faceboo...