#20 Cold Outreach Doesn’t Suck (You Just Need This Framework)

Welcome to the $100k Playbook with Mike KoziolCold calling and cold DMs have a bad reputation—but they can work beautifully when done right. In this episode, I break down a call I had with a new client, why cold calling was the right move for his niche, and the exact 7-part framework I gave him to make it work. You'll learn how to prep for outreach, how to open the conversation without sounding desperate, what to say instead of pitching, and how to turn a cold lead into a warm sales call. Plus: the one mindset shift that turns rejection into free market research, and how to build a system that feeds your content, your offers, and your client pipeline all at once.Access the notes and summary of the Cold Outreach flow HEREConnect with the host of the $100k Playbook Mike Koziol on Linkedin: https://www.linkedin.com/in/michalkoziol/Download the 2025 Consulting report: https://mikekoziol.com/the-100k-consultant-report/Download to $100k Offer Playbook: https://mikekoziol.com/the-100k-offer-playbook/Schedule a free marketing brainstorming session: https://mikekoziol.com/connect/Please rate the podcast on Spotify and iTunes ❤️ and share with othersTags: consulting, consultant, productization, scaling, service business, marketing agency, freelancing, fractional CxO, profitability