#20: Creating an Authentic Brand Story at Swiftpage

H. John Oechsle, President and CEO of Swiftpage, joins the Business of Story Podcast to share his expertise on creating team mentality and living your brand story. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story In This Episode The three pillars of successful leadership The challenges that every small business faces and how to overcome them How Swiftpage "lives the exclamation" Crafting your unique company culture Finding your company compass and values How business storytelling can see you through dynamic change Resources Act! Saleslog!x Sw!ftpage Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.