20 - From Buyer to Brand Builder: Insider Secrets to Winning Retail

Getting your product on retail shelves is only half the battle, the real challenge is staying there.In this week’s episode of Innovator Insights, we sit down with Yohan Jacob, founder of Retailbound and former buyer for giants like OfficeMax and Sears. With over 30 years of experience on both sides of the desk, Johan shares hard-earned wisdom on what it really takes to succeed in retail, from pitch decks to pricing strategy to sell-through velocity. We cover:The 3 reasons most brands fail in retail (and how to avoid them)Why “getting on the shelf” means nothing without a marketing planThe budget breakdown every brand should know before launching into retailHow to pick the right retailers based on your category, price point, and brand DNA If you're planning to scale from DTC to retail, or just want to avoid costly mistakes, this episode is your roadmap.