#20 - How to research shoppers in a post-pandemic world

Lindsey Gladden, shopper insights legend for PepsiCo, Keurig Dr Pepper and now Zappi, discusses the explosion of new shopper behaviors since the pandemic, why brands struggle to give consumers the seamless online-offline experiences they demand, and shares the best advice she’s ever been given on how to do shopper research. Pressed for time? Catch the key takeaways at the 37 minute mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.