20. ICONIC Brand Series: 8 Question Brand Audit - Are you an Iconic Brand?

In this episode, Lara introduces a new series focused on building an iconic brand for founders. She discusses the concept of a trust recession, the shift from an entrepreneur to a CEO mindset, and the importance of standing out in a crowded market. The conversation emphasizes the need for businesses to evolve and adapt to the changing landscape, highlighting the significance of credibility, authority, and conducting a brand audit. Lara poses thought-provoking questions to help listeners reflect on their business identity and future aspirations.If you loved what you heard, don't forget to give the pod a review.Follow along with LaraInstagram: ⁠https://www.instagram.com/laradollkennedy/⁠