20: Job of The Product - With Special Guest Rick Mayo

In this episode, Tim and Randy will be joined by a special guest, Rick Mayo. Rick is the owner of Alloy Personal Training Solutions and has been a great friend and mentor to Tim. He joins Tim and Randy to talk about the concept of the “Job of the Product”, which is based on what the real job of a product or service is, and how to align a business’ marketing and customer experiences to what that job is. Once a fitness business owner figures out the job of the product, they can integrate their business to it to ensure that they consistently fulfill their customer’s needs and grow their business. They will also discuss the fitness business in general and the current industry trends. Key Takeaways: Starting and growing Alloy to the giant it is now (06:34) Paying for someone else’s expertise (09:39) Serving the high potential 50+ market (14:40) Knowing your lifetime client value (16:48) When entrepreneurs have momentum, they’re happy (20:51) Doing the 20-Mile march (24:45) Skating where the puck is going (33:54) Getting testimonials from all over the world (50:28) The daily processes is what makes your business successful (58:59) Additional Resources: Alloy Personal Training Solutions -- If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit -- You can find out more about Tim and the strategies covered in this episode by checking out our website. -- Would you rather watch the video version instead? Head over to our YouTube channel to watch this episode by going here -- If you don’t already have my book, get your copy FREE here. -- Connect with Tim: Schedule A Call Facebook Instagram LinkedIn Connect with Randy: Facebook Instagram -- Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts!