20 | Jose Berlanga | How to Define Your Personal "Why" Before Starting a Business

What does it mean to truly build success—both literally and figuratively? On this episode of the Fingerprints on Success podcast, Bill Barrett speaks with Jose Berlanga, a lifelong entrepreneur who has seen it all, from building residential construction companies to taking on ventures across countless industries. Jose shares the journey of an entrepreneur who loves creating opportunities.Listeners will hear about Jose’s passion for putting deals together, the challenges of transitioning from the visionary role to hands-on operations, and how stubbornness and sacrifice became essential elements of his success. From real estate to startups, Jose offers a refreshing take on embracing the grind, even when things don’t go as planned, and the surprising truth about why "passive investments" rarely live up to the name.Curious about how to spot great opportunities in a crowded real estate market or how to find fulfillment when running a business isn’t what you imagined? Jose provides valuable insights into balancing passion with practicality, why it’s important to listen to your gut over popular advice, and the reality of making sacrifices for success. Enjoy!In This Episode You'll Learn:Why entrepreneurs often end up in roles they never intended to fillThe real challenge of finding quality real estate deals in a competitive marketHow passive investments require more active involvement than people thinkThe importance of knowing yourself and defining your personal "why" before starting a businessWhy following your own instincts can be better than blindly taking adviceThe power of stubbornness and sacrifice in driving long-term business successReinventing yourself later in your career can bring new opportunities and fulfillmentAnd much more…Resources:JoseBerlanga.com Books:The Business of Home Building