#20 Marek Kraus - Winning in Germany’s HR Tech Market: How Lucca took on the competition

In this episode of Go-to-Germany Stories, host Andrea Vaugan sits down with Marek Kraus, Country Manager Germany at Lucca, the French HR software company breaking into one of Europe’s toughest markets.Marek shares how Lucca combined rigorous preparation, thoughtful localization, and cultural awareness to build real traction in Germany — from adapting product features to small but telling choices in communication, like whether to say “Du” or “Sie.”They discuss how to build a resilient local team, turn sales enablement into a true growth driver, and strengthen cross-border collaboration between the local and HQ teams.A must-listen for anyone expanding into Germany and looking for practical lessons on focus, differentiation, and cultural authenticity.Marek Kraus has been active in the HR tech industry since 2013 and has held senior positions at companies such as Sage, Lessor (now Infoniqa), Compleet, and Bullhorn. Prior to that, he spent nearly a decade at Microsoft. Today, he is dedicated to driving Lucca’s dynamic growth in Germany – with innovative HR and finance solutions tailored to the evolving needs of modern businesses.Lucca designs user-friendly HR and finance software that simplifies everyday work for employees and HR teams. Founded in 2002 in Paris, the company serves more than 8,700 clients and over one million users across 130 countries. Lucca’s modular solutions cover core HR processes such as leave management, time tracking, and expense reporting — all designed with usability, data security, and local compliance in mind. With its Munich office, Lucca continues to expand its footprint in the German market.Hosted on Ausha. See ausha.co/privacy-policy for more information.