#20. Marketing Management Tips for Large Portfolios of Apps - Ekaterina Samohovets (AIBY)

Ekaterina Samohovets is the Head of User Acquisition at AIBY, a company building businesses that specialize in mobile app products. With over 50 apps and more than 2 billion downloads across their portfolio, Ekaterina shares insights into her approach to managing performance marketing across a team of 25 people. Questions Ekaterina answered in this Episode:What is AIBY?What kinds of apps are in your portfolio? What are some of your biggest hits?How do you organize managing growth strategies for such a large portfolio?How do you help people on your team get up to speed with channels that they’re not as familiar with?What else is key to your success?Timestamp:2:45 Ekaterina’s performance marketing background6:30 What is AIBY?9:47 A look inside AIBY’s UA team structure13:00 Internal sharing system18:00 Tips for successMentioned in this Episode:Ekaterina Samohovets’s LinkedInAIBY